How to Approach Backlink Building Basics Effectively

7 September 2022

When it comes to backlink building, there are a few basics that you need to keep in mind. First, focus on creating high-quality content. This will give you something to build your links from and make it more likely that people will want to link to your content. Second, focus on building links from high-quality websites. These links will be more valuable and help you improve your search engine rankings. Finally, don’t forget to diversify your link sources. This will help you avoid any penalties from search engines and keep your link profile looking natural.

What Are Backlinks?

Backlinks are the links that other websites use and are pointing back to yours. These links point back to your website and are also called inbound links. Backlinks are one of the most important parts of search engine optimization and are one of the first things that are considered when calculating your page rank. Link building is considered one of the most important elements of SEO.

Types Of Backlinks

There are various types of backlinks that you can get to link your website. However, most people can only think of two types of backlinks – a do-follow and a no-follow.

In reality, you can get backlinks from a wide variety of sources, allowing you to further boost the SEO of your site. The most popular of these types of links are the do-follow and no-follow links.

Do-Follow Links:

Do-follow links are essential for any website or blog that wants to rank high on search engine results pages. By allowing Google and other search engines to point back to your site, you’re effectively giving them a vote of confidence.

This, in turn, strengthens your authority and shows search engines that other sites, blogs, and posts are linking to you. So if you want your site to rank higher, be sure to use do-follow links.

No-Follow Links:

A no follow link is a black hole as far as search engine optimization is concerned. That means that you’re potentially not taking advantage of a large audience that could have found you on the search engine’s results page!

While you may have been able to use this link to get your information in front of the search engine, it will no longer help you after the fact. It’s a wasted opportunity to increase PageRank and help a page’s placement in the SERPs.

Why Is It Important To Build Backlinks?

Backlinks serve as digital breadcrumbs that help search engine crawlers access your site more easily and also provide Google (and other search engines) insight into the overall popularity and relevance of your domain. The more high-quality backlinks you create, the better chances you’ll have of ranking for desired keywords.

The relevancy of your website is important to a search engine’s crawler. When the crawler goes through your site, it looks at the number and quality of backlinks pointing back to your domain.

If you have a high number of backlinks, it shows that your site is popular and relevant. If you have a low number of backlinks, it could mean that your site is not as relevant.

Although we don’t have a definite answer on how search engines view backlinks, we do know that quality holds more weight than quantity. This is because backlinks are an indicator of a site’s importance and relevance. So even though we can’t be 100% sure of how backlinks influence our rankings, what we do know is that the quality of the backlink is key.

A few reasons why backlinks are considered important is because:

  • They could raise your organic search results listings.
  • They accelerate Google’s indexing of your pages.
  • They draw a lot of advertising revenue.
  • By providing users with additional, valuable data, they aid users in more effectively navigating across various websites and pages online.

Google has a lot of credibilities when it comes to websites that have a good number of backlinks. This is because these types of links show that the site is well-liked and trusted by other sources. Google automatically ranks these websites higher on SERP because they are seen as more valuable than those without as many backlinks.

This is why it’s important to focus on getting high-quality backlinks from reputable sources. These are the types of links that will actually benefit your website, rather than building links for the sake of having links, which can be harmful to your site.

Factors Contributing To A Good BackLink

When optimizing your site, everything comes down to quality. The better the links are, the faster you increase your site’s rank. There are certain factors that make a link good for your website:


The strength of a backlink is determined by its source. For a link to be useful, it must come from a relevant and trustworthy site. Google analyzes the linking website’s relevance, page popularity, and content to determine if it can be trusted.

To measure trustworthiness, Google uses a system that ranks pages on the Web based on how interconnected they are. This system, called the link graph, creates a network of pages with links between them.

Link Power:

When it comes to backlinks, there are a few things you need to keep in mind. First, the purpose of a backlink is to drive traffic from one page to another. The engines only care about backlinks in the sense of driving value to resources relevant to the topic of a certain web page.

But, not all backlinks are created equal. In order to determine if a backlink is worth your time, you need to consider the page authority, domain authority, the number of page links, follow or no follow links, and location on the page.

Relevancy Of Anchor Text:

The anchor text, or the set of clickable words within a hyperlink, is one of the most important factors that search engines use to determine relevancy. When the anchor text matches the destination page’s targeted keywords, it tells the search engine that this page is a relevant result for the user’s query.

This is why it’s so important to choose your words carefully when creating anchor text – because they could mean the difference between your page being found on SERP or not.

Not Breaking The Content’s Flow:

Including naturally occurring anchor texts in your content is a great way to integrate backlinks. These links look natural and blend in with the rest of the content, making them less obtrusive.

Topical and relevant anchor texts are especially powerful, so placing them at the beginning of a page or in a popular blog post can be extremely beneficial. That said, links located further down the page or in the footer or sidebar can still bring you some return on investment, even though they may be less powerful.

Factors Contributing To A Bad BackLink

You shouldn’t go after every single link opportunity that you come across. Why? Because to Google, some of those opportunities are nothing more than a sign that your website is a mess. And once Google sees you as untidy, the search engine will start ignoring your efforts.

Inappropriate Places:

Google mainly focuses on links that are located in the body of the text and are relevant to the topic. In addition, Google prefers links from high-quality article submission pages and blogrolls. Links in footers, sidebars, or navigation menus are less likely to be noticed by Google.

Spamming Guest Posts:

While guest posting is still an excellent way to earn high-quality links that can really improve your website’s ranking, if you’re only doing it for the sake of getting any kind of link – Google will penalize you. Your content will be classified as low-quality, which will hurt your chances of ranking well in the future.

It’s always better to focus on quality over quantity, and that means publishing fewer guest posts on relevant websites instead of trying to flood the internet with mediocre content.

Link Scams:

Google doesn’t take kindly to backlink profiles made up of spammy link exchanges with low-quality sites. This will result in a penalty for your site. Unnatural links are bad news for websites – Google interprets this type of behavior as spammy, and you’ll be penalized as a result. Keep in mind that legitimate backlinks don’t happen overnight and that it’s impossible to create 10,000 of them at the same time.

How To Approach Backlink Building?


To build high-quality links you just need to search for sites in your niche with a good reputation. It’s not as challenging as it seems.

High-Quality Blogs:

Your blog can be a powerful tool to draw people in and help them find solutions to the problems they are facing. By writing and publishing great content that addresses your audience’s pain points and offers real solutions, you can make your blog a valuable resource.

Additionally, always strive to create content that is 10 times better than what is already out there. This will make your blog stand out and attract natural backlinks. Choose a low-competitive keyword with higher searches and create an informational post to provide value to readers.

Comment Linking:

Comments are a powerful backlinking tool. If you share your knowledge about a specific subject in the comments section of certain sites, you’re more likely to get traffic from those sites. Web admins will start noticing your contributions, which can lead to new site visits and guest blogging opportunities.

Most marketers generate leads by providing great comments on relevant do-follow blogs in their niche or market. By doing this, you can develop influence in a particular community which can be useful in a number of ways. However, it’s not as easy as it appears.

Guest Posting:

Guest blogging can be a great way to attract traffic back to your website and boost your domain authority. When done right, guest blogging can help you build relationships with other bloggers in your industry, get your name and your work out there, and help you grow your online presence.

Writing quality guest posts for high-authority sources improves your domain authority and placement in SERP. This will also help you drive intelligent traffic to your site. But you can’t just guest post anywhere and expect results. You need to be strategic about your guest blogging efforts and pick the right targets.

Broken Link Building:

If you’re looking for an effective way to build links, broken link building is a great option. By finding broken links and providing a replacement resource, you can help webmasters while also getting a link back to your own site.

This makes it a win-win situation – you get the link you need, and the webmaster gets a working link on their site. You can also install a Google Chrome plug-in Check My Links to find the broken links on any type of website.

Infographics Backlink:

Backlinks are like the lifeblood of any website looking to rank on search engines. A few years ago, infographics were all the rage when it came to generating backlinks. SEO experts capitalized on this trend and used infographics as one of their primary means of generating high-quality backlinks.

First, you need to come up with a unique and interesting story. Not only that, but you also need to be sure that you’re following a topic that is currently popular. After all, you don’t want to waste your time and money on something that doesn’t have any potential to bring you a return on your investment.

Internal Linking:

Internal links are crucial for an excellent blog. If done correctly, they can quickly pass link juice throughout your site while directing traffic and improving user satisfaction. A good internal linking structure makes it easy for users to navigate your site, which increases user satisfaction and experience.

Furthermore, a well-structured internal linking system can lower your bounce rates and keep your target audience engaged on your site. This should be considered by everyone starting to link their sites.

Link Reclamation:

While link building may be flashier, link reclamation is a vital and often overlooked part of maintaining your rankings. Link reclamation is the process of finding people mentioning your site somewhere and asking them to put your link in their mentions. You just need to go after the users mentioning you on other web pages.


Backlinks are an important part of a successful Search Engine Optimization strategy. At the end of the day, link building is a numbers game. No matter how good your content is, you will never rank well for your target keyphrase if you don’t have enough links pointing to you. Regardless of your business size, you need to consider backlink building as part of your marketing strategy. This is becoming more important now that Google has come out with their new algorithm called Panda.

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