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On-Page SEO
When thinking of SEO, you should keep various elements in mind. On-page SEO, or optimizing certain parts of your web page, is one of the most important methods. On-page SEO has to do with how easy it is for search engines to understand your content so that it can be relevant for searches people are doing. On-page SEO can be measured by how well the elements of your web page support the keywords you're trying to target. The following are some of the best ways to optimize your on-page SEO.
Each page on your website has the potential to be optimized for search engines with on-page SEO techniques. If Google understands your content better than other pages of the same niche, then the chances of you ranking above them are much higher.
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Off-Page SEO
Off-page SEO is what you do on other websites to help your site rank higher on search engine results pages. For example, if you want your website to come up first when someone searches for “widgets," then you need to ensure you have many high-quality links from websites about widgets. The better the websites that link to you, the higher your site will rank.
Off-page SEO is valuable for several reasons, but the chief among them is that it tells search engines that your website is being talked about by other people on the web. Also because it helps to build your website's reputation and authority. In a sense, every link you receive from another website is like an endorsement from that site, telling search engines that your site is worth paying attention to.
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