8 Useful Shopify Features That Most Users Don’t Use

Shopify can boast a firm functionality basis with plenty of features to ease work and increase sales. At the same time, many such powerful tools are never used by the merchants, who, hence, don’t take full advantage of being online. Below are eight valuable Shopify features that can transform how you manage your store, interact with customers, and view data insights. From recovering lost sales with Abandoned Cart Recovery to immersive shopping experiences with Augmented Reality, these features have been designed to enable store owner to unlock their e-commerce business’ full potential.

Abandoned Cart Recovery

Abandoned Cart Recovery is a potent tool for e-commerce businesses using Shopify to recover abandoned carts. It automatically reminds customers to revisit their carts and proceed to checkout. Merchants can personalize email timing, content, and design to match their brand and marketing strategy.

Shopify also provides analytics on the success rate of recoveries, allowing store owners to perfect their approach and maximize their campaigns’ efficiency. When used effectively, this feature can help reduce cart abandonment rates and increase overall sales.

Shopify Flow

Shopify Flow is a new workflow automation tool that enhances e-commerce operations by granting capabilities to build custom workflows for merchants themselves. Users can automate manual and repetitive tasks related to inventory management, order processing, and customer interaction.

Examples of uses include automatically tagging high-value customers for special promotions or updating Shopify Flow with inventory levels following a sale. Shopify Flow works perfectly with the platform and extensively supports various triggers and actions based on business-specific requirements. It enables the owner to save time while minimizing errors, allowing him to focus more on strategic growth initiatives from digital marketing such as Google PPC.

Shopify POS

Shopify POS, or Point of Sale, is an all-in-one package that combines online and brick-and-mortar selling under one roof. It allows consistency in in-store and online inventory, customer data, and sales analytics. With Shopify POS, you can operate the whole business from a single dashboard: process in-person transactions, handle returns and exchanges, and view detailed sales reports.

Other point-of-sale equipment the system supports include cash drawers, receipt printers, and barcode scanners, which in-store operations can use for a truly wholesome experience. With Shopify’s POS system, not only will the customer experience be improved, but you, as an entrepreneur, will facilitate many elements of smooth operation through efficiencies, thereby facilitating business growth.

Multilingual Capabilities

Shopify’s multilingual solution allows merchants to expand their reach onto more markets by providing their online store in multiple native languages. The feature will handle the creation of native and localized shopping experiences while helping these businesses reach a broad audience internally. Merchants can leverage the feature to swiftly translate lots of store content, including all product descriptions, checkout processes, and policies, into several languages without creating separate websites for each chosen language.

Shopify offers unique features for Search Engine Optimization, optimized in more languages, bringing better exposure to local results. With such a multidomain facility, the merchant will experience better user interactions, reduce the bridge created by language issues, and enjoy a more significant share in an overseas market.

Shopify Augmented Reality (AR)

Shopify AR is an innovative feature developed to make online shopping easier. It lets customers see a particular product’s appearance in their environment before purchasing. This technology closes the gap between online and physical shopping experiences, enabling shoppers to see how products like furniture, decor, or apparel would look in their space or on their person.

Shopify’s AR tools are straightforward to implement and use. All the merchant needs are compatible images that can be transformed into immersive, interactive 3D models. By providing more dynamic and interactive shopping with AR, Shopify merchants can increase customer satisfaction, boost engagement, and lower return rates.

Advanced Report Builder

Shopify’s Advanced Report Builder is a fully loaded analytics tool merchants use to create custom reports tailored to their peculiar business needs. It provides the flexibility to analyze and interpret sales data, customer behavior, and other critical metrics. With it, you can drag and drop various data fields, apply filters, and segment data to find trends and insights that wouldn’t be possible with standard reports.

The Advanced Report Builder supports better-informed decisions by providing more profound insight into product, customer, and marketing campaign performance. Shopify store owners can leverage this to optimize their operations and strategies for growth of social networking.

Gift Cards and Discount Codes

Shopify’s platform supports the addition and management of gift cards and discount codes, so essential to drive sales apart from cultivating customer loyalty: quickly sell gift cards- a product that customers can offer to other people or buy for self-consumption- and run promotions based on percentage off. These features range from simple to complex and are specific to certain products and customers at certain times.

Use these capabilities to enhance different marketing campaigns and special one-off sales events. Shopify online store owners who strategically use gift cards and discount codes find it easy to attract newcomers, retain existing site customers, and boost overall sales.

Live View

Shopify’s Live View is a real-time analytics product that shows merchants what is happening in their stores. It provides a visual dashboard with real-time insights into customer behavior, including visitor count, current sales, and geographic activity. In real-time, you can see what products are viewed and bought and how marketing campaigns perform across different regions.

This immediate feedback allows for quick adjustments to promotions or inventory to leverage trends as they occur. Live View works well during high traffic from mobile marketing, such as product launches or sales promotions, where owners must maximize engagement efficiently and capitalize on consumer interest.

Conclusion

Some of the most underutilized Shopify features include Abandoned Cart Recovery, Shopify Flow, Shopify POS, multilingual, Augmented Reality, Advanced Report Builder, gift cards and discount codes, and Live View. These features are highly beneficial for online store owners, facilitating the smooth running of the operation, widening market exposure, and improving the customer shopping experience.

Each feature, from the automation of routine tasks to profound insights into customer behavior and market trends, touches upon aspects related to e-commerce management. Indeed, such features will benefit a store owner willing to maximize Shopify’s experience for driving growth, increasing sales, and improving customer satisfaction in a competitive digital marketplace.