How Can You Strategically Use 4 Ps Of Marketing For Advertising

7 September 2022

The 4 Ps of marketing is a framework that is used to examine how a product is marketed through a firm. It’s not enough to know what you’re going to say to your audience. You also need to know when and where you’re going to say it. This is a simple marketing term that marketers use to understand how to make their products more saleable.

If you dig deep you will find that all 4 Ps are interconnected and you cannot focus on one of them and leave the other three. 4 Ps are the most commonly used marketing mix which makes it easy to understand for anyone. It has been used for decades and every successful marketing campaign has used it. It helps in knowing which marketing tools you can use for promoting your product.

The 4 Ps Of Marketing

The 4 Ps are a marketing mix that is used in business and advertising. The 4 Ps are used in marketing to show the different types of marketing strategies that can be used to grow the reach of a business.

Product: Whatever is being sold out. Anything the customer is buying. It can be a good, service, artifact, or anything.

Price: The amount you charge in return for the product you are giving out. It also plays a part in how your consumers view your brand.

Place: The venue you choose to promote your brand. It should be where you can meet a wider audience to grow rapidly.

Promotion: The strategies you are using to increase awareness about your product. It should be an effective one to see better results.

The four Ps are like a group of close friends who are always there for one another. They each have their unique skills and strengths and work together to form a dynamic and well-rounded marketing plan.

The First P Of Marketing – Product

The first P of marketing is a product. This can be a very tricky one. It’s easy to think that you are only marketing your product, but you’re marketing the entire business. In business, there’s no point in trying to sell something that nobody wants or needs.

It’s not your fault if people don’t want to buy your product, but it is your fault if people don’t even know that your product exists. You need to make sure that your product is well presented, that it has a good reputation, and that it is accessible.

For instance, if you own a shoe store, you want people to think of your business whenever they need shoes. You don’t want them to think of the town you’re located in or the price of your products. Your goal is to make your business the first place people think of when they need your product.

The Second P Of Marketing – Price

The second P of marketing is price. If the price is too low, then there is a chance that the business owner is not making a profit. However, if the price is too high, then the customers may not be able to afford it, and they will not buy it.

The price of any product or service is its key sales factor. A price should be competitive and the product should be priced according to the market. The price of a product is a reflection of its quality, so make sure the price is right.

If a product or service is not sold at the right price, then it loses the customer. You would want to place a price that doesn’t only bring in more sales for you but you also should be profiting the most from it. It’s not that hard to choose the perfect price for your product if you compare your product with the market.

The Third P Of Marketing – Place

In the marketing mix, the third P, also known as the place, is where the product or service is physically located. If you place your product in a store where the price of the item is much lower than the price you are charging, then your product will become not be worth it to the consumer.

The place is where the company and its products or services are sold. The place can be a physical location, such as a website, a store, or a restaurant, or it could be a virtual location, such as an online store. The place is also referred to as the distribution channel.

The place is important because it is the method by which your product reaches the consumer. For example, if you are a business that sells houseware that has a high price tag, then you would want to make sure to place your product in stores where the price will be justified.

The Fourth P Of Marketing – Promotion

The fourth factor of the marketing mix is promotion. It is the process of making a product known, communicating the value proposition, and of persuading customers to purchase. This can happen through sales promotion or publicity, or paid advertising using media.

Promotion may be a price discount or rebate, a product demonstration, or a gift as a form of advertising. Promotional marketing is the study and practice of creating, delivering, and communicating promotional programs.

In the promotion mix, promotion is the “control variable” that can be adjusted to influence the demand for a product. It is a basic factor that helps companies determine which factors are most important in evaluating a marketing situation.


Now that you are familiar with the 4 Ps of marketing, you will be able to make a wise decision on which factors to spend more on and which factors to spend less on. The key is to have a balanced marketing strategy so that you will be able to reach a larger audience. Start marketing your business in a way that meets the standards of today’s market and makes the most out of your marketing campaigns!